I am a data enthusiast passionate about open-source software, self-taught in programming with a background in marketing and management. I have six years of progressive experience in the realm of analytics, all of them bridging the layman and data science.
Assists both the Media and Digital teams of the Public Engagement department with all things data, from automated data collection and reports to statistical inference and modeling.
Leveraged Cheetah Mobile big data’s capabilities to advertise mobile apps on Facebook. Developed models and tools (R packages) to support internal team of analysts. Automated numerous reports to alleviate burden on marketers and improve communication. Supported the department’s media buyers with analysis and reports on performances of facebook advertisements. The advertised products are mobile applications, all offers CPI and conditional on day-2 retention.
Oversaw 3 months reputation study for communication giant Huawei to assess the brand image of its B2B division amongst think tanks, NGOs, governmental bodies (i.e.: EU Commission), and more. Interviews were conducted in face-to-face in Belgium, Germany, France and Japan (for cultural reasons) while the survey was conducted online in another 12. Involved in survey design, data collection and cleaning as well as reporting. Monetary value of project: over RMB 5 million.
Managed the agency’s Research & Insights department—a team of 3 analysts—focusing on social media research (Twitter, Instagram, Facebook, Sina Weibo). Clients included; Durex, Burger Fuel, Fonterra, and more. Covered the whole research process; from defining RFPs to presentation of findings to clients through analysis and visualisation of the data.
You will find some of my projects below, please visit my personal website for the full list.