Career Profile

I am a data enthusiast passionate about open-source software, self-taught in programming with a background in marketing and management. I have six years of progressive experience in the realm of analytics, all of them bridging the layman and data science.

Experiences

Audience Engagement Specialist, Data Analyst

2018 - Present
World Economic Forum, Geneva

Assists both the Media and Digital teams of the Public Engagement department with all things data, from automated data collection and reports to statistical inference and modeling.

Data analyst

2015 - 2017
Cheetah Mobile, Beijing

Leveraged Cheetah Mobile big data’s capabilities to advertise mobile apps on Facebook. Developed models and tools (R packages) to support internal team of analysts. Automated numerous reports to alleviate burden on marketers and improve communication. Supported the department’s media buyers with analysis and reports on performances of facebook advertisements. The advertised products are mobile applications, all offers CPI and conditional on day-2 retention.

Senior Research Executive

2015 - 2015
Ipsos, Beijing

Oversaw 3 months reputation study for communication giant Huawei to assess the brand image of its B2B division amongst think tanks, NGOs, governmental bodies (i.e.: EU Commission), and more. Interviews were conducted in face-to-face in Belgium, Germany, France and Japan (for cultural reasons) while the survey was conducted online in another 12. Involved in survey design, data collection and cleaning as well as reporting. Monetary value of project: over RMB 5 million.

Research Manager

2012 - 2014
Digital Jungle, Beijing

Managed the agency’s Research & Insights department—a team of 3 analysts—focusing on social media research (Twitter, Instagram, Facebook, Sina Weibo). Clients included; Durex, Burger Fuel, Fonterra, and more. Covered the whole research process; from defining RFPs to presentation of findings to clients through analysis and visualisation of the data.

Projects

You will find some of my projects below, please visit my personal website for the full list.

echarts4r - R htmlwidget to create powerful interactive visualisations.
Negotiate like a local - Web application built in Django (Python) to receive tips on international negotation across cultures.
marat - Jekyll theme inspired by L’Ami du Peuple by Jean-Paul Marat.
twinetverse - A suite of tools to build and visualise networks of Twitter interactions, comes with an online book.
brain-r - An comprehensive but educational deep learning framework (still a work in progress).

Skills & Proficiency

R & Git

HTML5 & CSS

Javascript

Python & Django

Machine Learning

Databases